100% design was the most clean cut and commercial of the exhibits but none the less it was interesting. Each exhibitor had a completely different stand design to the next. They were grouped by interior, architecture, eco design, office and kitchen/ bathroom but the range was very diverse. It meant that there was always something exciting to see.
I enjoyed the design of the spaces of presentation as much as the designs themselves. Within the ‘Advantage Austria’ section I enjoyed Doris Darlings lights made to look like weights and www.design-composite.com ‘s materials. Shown in pictures. I also found www.laokoondesign.com ‘s interactive expanding and contracting textiles great.
The exhibition itself was impressively constructed and great to look at with a interesting cobweb esque talks area and great eateries. The rest can be told in pictures…
Lucy Robertson 
Pingback: London Design Festival « DesignmetheworldBlog